Capabilities

Whether you need front-end outreach, back-end strategic work, interim support, or campaign management, we make things happen. From smaller standalone projects to extended communications programs, Brand Bureau is ready.

Marketing Management and Capabilities Building

Marketing program outsourcing, insourcing, and embedded support
Interim and contractual support
Communications project management and consulting
Capabilities building for marketing, strategy, and development

Brand and Product Management, Strategic Planning

Strategic planning and consultingNotePad_275w_1

  • Planning and research
  • Communication plans
  • Product positioning
  • Brand audits and analysis
  • Research analysis and reporting
  • Competitive research and analysis
  • Focus group planning
  • Survey development and implementation
  • Brand modeling and development
  • Product naming and persona building

Public Relations, Stakeholder and Internal Relations

Press releasesRed-Eraser-Smaller014_375w
Media advisories
Promotions
Media relations
Media training
Radio and television tours
Event planning and publicity
Internal employee communications
Internal meetings, summits, and workshops
Consumer relations
Media opportunities/briefs
Pitching and placement
Positioning
Networking strategies
Speaker bureau development
Crisis Management
Speechwriting
Grass roots
Annual and quarterly reports
Financial media relations
Shareholder presentation and speeches
On-line and multimedia IR content

Development and Sales Strategies

Lead generation and researchBinder_Clip3Smaller
Sponsorship and partnership building
Communication-sales integration
Sales meeting content and strategies
Inside sales
Database building

Marketing, Advertising, and Promotions

Print and Internet­

  • Print advertising
  • Identity and collateral brochures
  • Logotypes and standards
  • Publications and periodicals
  • Outdoor and transit advertising
  • Campaign collateral
  • Reference and gallery books
  • Sales material
  • Web sites and multimedia
  • Social media and e-reputation building
  • Internet advertising
  • Search engine strategies and advertising

Broadcast, film, and video

  • Radio advertising
  • Television advertising
  • Video and film production
  • Podcasts, blogs, and viral marketing

Direct marketing

  • Direct mail concepts and production
  • Mailing logistics and follow-up
  • Marketing automation, CRM
  • Email and Social Media marketing

Exhibits, tradeshows, displays, events

  • Trade show/meeting planning
  • Permanent and traveling exhibits
  • Kiosks and interactive displays
  • Signage and way-finding
  • Targeted event invitations
  • Event promotions
  • Display/POP design and production
  • Product packaging

Multimedia

  • Web sites, Micro sites
  • Web blogs and bulletins
  • Online content
  • Interactive formats

Media

  • Media planning and management
  • Media measurement and analysis
  • Media placement and negotiation

Content Building 

Technical and creative writing
Concept development
Event content for live and online
Speechwriting and scripting
Wikipedia articles
Talking points
Interviews
Brainstorming workshops and guidance

 

Brand Bureau – Washington – Baltimore – Annapolis – New York – (202) 380-9296 – getstarted@brandbureau.com