The Marine Corps Scholarship Foundation provides scholarships to the children of Marines and Navy Corpsmen. To answer that call, Brand Bureau created a series of campaigns, provided national event support, and positioning for reaching high-end individual and corporate donors. We worked intimately with the MCSF development team in the recruitment of high profile corporate patrons and celebrity cabinet members, and provided media relations and advertising campaigns for the top 25 markets. Our efforts supported more than $40 million raised meeting a 2012 goal. The Foundation saw a 35% annual increase in scholarship/student awards.