Legendary
GLOBAL
A vacation club offering an exclusive slice of paradise.
SERVICES
DISCOVERY
- Competitive Analysis
- Market Research
- Trendscaping
- Audience Studies
- Brand & Design Audits
- Creative Workshops
Brand Strategy
- Repositioning
- Brand Definition
- Messaging Guidelines
- Brand Guidelines
BRAND DESIGN
- Visual Identity
- Collateral Design
- Digital Art Direction
- Website Design
EXPERIENCE STRATEGY
- Guest Experience
- Customer Journeys
The Approach
We wanted to convey a sense of the
next-level luxuries, services, and experiences provided to Legendary members—the premium, transformative perks that go above and beyond even a stunning all-inclusive stay.
The Expression
Messaging and imagery is targeted toward vacation connoisseurs, generating intrigue, desire, confidence, trust, and a sense of belonging. We focus on vacation milestones, personalized entry points to destinations, and members-only experiences.
The Space
We created nine sophisticated, custom, tier-specific gradients to build brand familiarity among members. We also designed graphic “portals,” hinting at what’s to come in brand content and creating a palpable sense of anticipation.
