GG’s Chicken Shop
Chicago, il
A family chicken recipe gets a fast casual spin.
SERVICES
BRAND DESIGN
- Environmental Graphics
ENVIRONMENT DESIGN
- Concept Design
- Schematic Design
- Design Intent
- Construction Oversight
AWARDS
Gold Key Awards
- Restaurant Casual, Finalist
CREDITS
Boka Restaurant Group, Photography
The Approach
Reimagining the spirit and style of a classic American dining room, with homey details like checkerboard patterns, open pantry cubbies, and shelving that’s both practical and eye-catching.
The Expression
Playful, approachable, and whimsical, GG’s sports a bold, food-inspired palette—mustard yellow, paprika red, chartreuse—and signage featuring mischievous chicken-based messages.
The Space
Rounded tables, millwork, and egg cup–shaped lighting fixtures echo our logo mark, while custom details like patterned chicken-or-egg wallpaper create a cohesive and holistic guest journey.
