Union, The Opposite House
BEIJING, CHINA
An exclusive gathering place for travelers from distant corners of the globe.
SERVICES
BRAND STRATEGY
- Naming
- Brand Guidelines
BRAND STRATEGY
- Visual Identity
- Collateral Design
- Uniform Design
AWARDS
SLEEPER AHEAD ASIA AWARDS
- Best Bar, Club, Lounge Finalist
CREDITS
AvroKO Bangkok, Interior Design
![](https://www.brandbureau.com/wp-content/uploads/2023/11/union-interior-1024x580.jpg)
The Approach
A modern social salon promoting conversation, community, and a sense of belonging. UNION’s branding and design sparks intrigue and delight, layered with thoughtfully curated stories.
![](https://www.brandbureau.com/wp-content/uploads/2023/11/union-logo-paper-1024x529.jpg)
The Expression
An elegant public space showcasing versatile design, artifacts, artworks, and sculptures for guests to explore.
![](https://www.brandbureau.com/wp-content/uploads/2023/11/union-coaster.jpg)
![](https://www.brandbureau.com/wp-content/uploads/2023/11/union-icons.gif)
The System
We traversed the Silk Road, collecting artifacts and inspiration to craft a unique blend of dark brown hues and insignia markers that exude grace and mystery.
![](https://www.brandbureau.com/wp-content/uploads/2023/11/Union_menu-1024x580.jpg)