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Brand Bureau

  • Evelyn’s

    Evelyn’s

    Nashville, TN

    A tasteful tribute to a legendary hostess.

    THE ASK

    To develop a distinctive restaurant identity within the Hutton Hotel that turns Evelyn Sharp—socialite extraordinaire, art aficionado, philanthropist, business magnate—into Nashville’s newest hostess with the mostest.

    SERVICES

    BRAND DESIGN

    • Visual Identity
    • Collateral Design
    • Website Design
    • Signage & Wayfinding
    • Production Management

    CREDITS

    AvroKO, Interior Design

    The Approach

    We immersed ourselves in Evelyn’s glamorous world, drawing inspiration from her art collecting, flair for entertaining, and impeccable style. We crafted a visual identity that feels like finding your grandmother’s fabulous photo album—if your grandmother happened to drive vintage cars while draped in pearls.

    The Expression

    Sunshine yellows and coral pinks pop against creamy neutrals, while Evelyn’s portraits are framed by playful collaging and artistic flourishes. Her elegant script signature takes center stage in a hexagonal spotlight, accompanied by vintage photographs and cherished mementos from a remarkably stylish era.

    The System

    From artfully layered menus to matchboxes worthy of collecting, every element balances sophistication with a wink. Handwritten notes peek from corners of postcards, artistic doodles dance around photographs from her storied life, inviting guests into Evelyn’s world—where hospitality is both an art and a pleasure.