City Market at O
Washington, D.C.
Where individual buildings become a colorful urban tapestry.
THE ASK
To craft a cohesive parent brand that unites three distinct residential properties while allowing each to maintain its own personality in DC’s vibrant Shaw neighborhood.
SERVICES
BRAND STRATEGY
- Brand Audit
- Positioning
- Brand Architecture
- Brand Definition
- Naming
- Messaging
BRAND DESIGN
- Brand Identity
- Marketing Collateral
- Digital Design
- Website Design
- Brand Guidelines
The Approach
We distilled complexity into clarity, housing a collection of properties into a cohesive brand family that celebrates individual character within a collective identity. The result: a clear hierarchy that feels both organized and emotionally resonant.
The Expression
City Market at O is a neighborhood within a neighborhood—with a personality that speaks confidently and passionately, with subtle shifts in tone tailored to each property that helps perspective residents self-select which community is best for them.
The System
Our signature “O” radiates a kaleidoscope of hues from a central point, symbolizing unity in diversity. Each sub-brand possesses its own pattern—ranging from satisfying and geometric to textured and vibrant to bright and rhythmic.
