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Brand Bureau

  • Automata

    Automata at the Centara Grand Hotel

    OSAka, JApan

    Trendy meets techy
    in Osaka.

    THE ASK

    To entice Osaka’s trendsetters with a vibrant, high-energy evening experience.

    SERVICES

    Brand STRATEGY

    • F&B Concept
    • Naming
    • Brand Guidelines

    BRAND DESIGN

    • Visual Identity
    • Collateral Design
    • Uniform Design

    CREDITS

    AvroKO Bangkok, Interior Design

    The Approach

    Retro and futuristic, AUTOMATA attracts interesting groups that love to get the party started.

    The Expression

    Inspired by Japanese gaming culture, sci-fi films, and surrealist artists of the 1970s, we imagined a striking parallel reality and brought it to life with no-holds-barred design elements.

    The System

    Embracing space-age aesthetics and retro-futurism, our neon palette of pink and blue hues is designed to spark excitement, reminiscent of cyberpunk films like Blade Runner.