Barnes & Noble
Scarsdale, NY
A new culinary experience in a beloved, familiar bookstore setting.
THE ASK
To elevate Barnes & Noble’s café offering into an evening dining destination that complements the bookstore experience.
SERVICES
Environment Design
- Design Vision
- Concept Design
- Schematic Design
- Design Intent
- Construction Oversight
- Art & Styling
Brand Strategy
- Positioning
- Brand Definition
- Naming
- Guest Experience
BRAND DESIGN
- Visual Identity
- Collateral Design
- Signage & Wayfinding
The Approach
Our strategy blended craftsmanship, café culture, literary tradition, and escapism, all within Barnes & Noble’s established framework. This created a space where guests naturally linger—whether socializing, disappearing into a book, or enjoying a great meal.
The Expression
Our design balances familiarity with fresh perspective. From hand-crafted wooden details to curated lighting, each element fosters community gathering, inspires programming, and preserves childlike wonder. We preserved the soul of Barnes & Noble while giving this new chapter its own compelling story.
The Space
A communal gathering lounge anchors the space, surrounded by quieter alcoves to retreat with a book and a beverage. Rich neutrals are accented by terrazzo floors and blue accents that recall the brand’s heritage. The space transitions seamlessly from dawn to dusk, creating an experience that adapts to the rhythm of visitors’ needs.
