Little Goat Diner
chicago, il
A neon-bright take on the classic American diner.
SERVICES
Environment Design
- Concept Design
- Schematic Design
- Design Intent
- Construction Oversight
AWARDS
Gold Key Awards
- Restaurant Casual, Finalist
CREDITS
Boka Restaurant Group, Photography
The Approach
After identifying elements that make the diner typology so iconic, we looked for opportunities to render it extraordinary and electric using color and materiality. We combined these elements with a bistro aesthetic and the existing Goat brand.
The Expression
Little Goat Diner embodies the visual vocabulary of a classic American diner, the configurability of an event space, and the joy and comfort of a beloved neighborhood bistro. It’s retro and nostalgic while feeling fresh and bright.
The Space
Seeking something colorful, lighthearted, and welcoming, we activated the interiors with pops
of berry, peach, and sage (in the furnishings), gracious swaths of citrus yellow tones (in classic linoleum floor tiles), and pink neon flares on the signature clock.
