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  • The Dean

    The Dean

    Mountain view, ca

    Making California living feel even more like a movie.

    THE ASK

    To pay a monumental, neighborhood-scale Silicon Valley community its due

    SERVICES

    DISCOVERY

    • Competitive Analysis
    • Market Research
    • Creative Workshops

    BRAND STRATEGY

    • Positioning
    • Messaging Guidelines

    BRAND DESIGN

    • Visual Identity
    The Approach

    Research told us: the bigger the residential development in Mountain View, the more subtle the brand. The Dean would shine by zigging where others had zagged—a bold, larger-than-life concept and personality.

    The Expression

    A home with multiple rooftop pools, spa spaces, decks, lounges, and more. This is a home that feels like a movie set. We took that premise to its logical conclusion, with cinematic style and over-the-top brand personality.

    The System

    A palette drawn from the natural world. Gestural graphic elements that feel bold, boundless, and organic. Overlapping patterns, a crisp system of typography. Everything drawn together by a feeling of fluid motion.