The Hadley
Mountain View, ca
A contemporary,
California take on an enchanting treehouse home.
SERVICES
DISCOVERY
- Competitive Analysis
- Market Research
- Trendscaping
- Audience Studies
- Creative Workshops
BRAND STRATEGY
- Positioning
- Brand Definition
- Naming
- Brand Guidelines
BRAND DESIGN
- Visual Identity
EXPERIENCE STRATEGY
- Guest Experience
- Customer Journeys
- Program & Amenity Strategy
Environment design
- Concept Design
- Schematic Design
- Design Intent
- Construction Oversight
- Styling
AWARDS
MUSE DESIGN AWARDS
- Interiors, Residential Gold
The Approach
Our audience was seeking something a little different in a West Coast home. So our brand personality and strategic elements strove to create room for nostalgia, memory-making, and outdoor-loving curiosity.
The Expression
The Hadley’s visual and verbal elements offer direction and dimension. A weathered logomark evokes a trail marker or even an arrowhead. Language feels inquisitive, fun-loving, and purpose-minded. Together, they create an identity that supports and guides residents.
The Space
Spaces were inspired by the inclusion of natural materials: woods enriched by lush greenery and floral design, paying homage to a flower shop that formerly sat on this site. The Hadley features rich moments of organic details embedded within a treehouse vernacular.
