Trailborn
estes park, co
Introducing a brand that’s re-introducing people to the great outdoors.
SERVICES
DISCOVERY
- Competitive Analysis
- Market Research
- Trendscaping
- Audience Studies
- Creative Workshops
BRAND Strategy
- Positioning
- Brand Definition
- Brand Architecture
- Naming
- Copywriting
- Brand Guidelines
BRAND DESIGN
- Visual Identity
- Collateral Design
- Digital Art Direction
- Website Design
- Production Management
EXPERIENCE STRATEGY
- Signature Touchpoints
- Guest Experience
The Approach
We wanted to channel the voice of the outdoors to help potential guests to hear its call. Epic American imagery and savvy, uncomplicated messaging conveys the beautiful tensions that play out across iconic landscapes.
The Expression
Bucket-list destinations have the power to speak for themselves. Trailborn—a coinage that suggests embarking on a literal or metaphorical journey—lets each property and each location shine, with a seasoned voice that demonstrates the brand’s passion for seeking the real and the awesome.
The System
Flashes of our Trailborn neon color pop against pastels and monochromes, evoking vintage maps and nature trail blazes. Brand photography is framed and complemented with bold, expressive typography, inviting drama through its simplicity.
